iPad Ad

Just saw an ad on a bus for Popular Science for its iPad presence. Wondering how soon publications, networks, etc. are going to start telling the world they're on the Pad en masse. Once again new media helping out old media. Another question: Is Apple intentionally allowing the Pads to sell out in order to create a perception demand is through the roof? Apple knew for months when it would release the things, probably has crazy algorithms to project demand after focus groups and all and didn't have enough in stock to meet demand?
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