• by Wayne Friedman , April 13, 2010

Squeeze marketing budgets from TV programmers have put a bit of a crunch on those outside entertainment marketing boutiques recently.

When it comes to surviving in the TV promo field, some executives are can be found to do a hodgepodge of chores: straight ahead key art stuff, consulting on concepts, individual work for print or audio/visual, finishing, or even broader marketing ideas.

Jeremy Kaplan, president/creative director of Art Machine, a Trailer Park company, who does work for A&E Networks and HBO, says some the trick is keeping quality at a decent level. Fortunately, he says, most clients have reasonable expectations.