A striking moment at Discovery's upfront last week came when a red logo for the Planet Green net appeared. The net has been green-hued since launch and said to focus on Earth and protecting it, but
Mars is the "Red Planet." PG has struggled and now has a new prime-time programming block in hopes of reinvention. Some acquisitions made at MIPTV include a British show where rich people spend 10
days as homeless folks trying to survive on the streets of London. PG has also picked up re-runs of the FX series "30 Days," from "Supersize Me's" Morgan Spurlock, where America's social ills can be
exposed as people "agree to live well outside their comfort zones for 30 days."
