The burgeoning digital out-of-home media marketplace is undergoing some consolidation among some key trade groups. The Digital Signage Association and the Self-Service & Kiosk Association Tuesday
announced plans to merge and form a new organization called the Digital Screenmedia Association (DSA). The news comes just weeks after the Out-of-home Video Advertising Bureau (OVAB)
relaunched itself as the Digital Place-Based Advertising Association (DPAA).
