- Ad Age, Wednesday, April 14, 2010 10:40 AM
Cell phone users who switch to Walmart's Straight Talk brand "can add up to over $850 in savings a year," according to two new ads for the retailer from the Martin Agency. The savings estimate comes
from a Nielsen Mobile survey of average cell phone bills, according to fine print in the ads. "It's the freedom of no contract at a great price," says Melissa O'Brien, spokeswoman for the
entertainment division for Walmart U.S.
The Straight Talk name, logo and packaging were hatched quietly last year by the indie boutique agency Droga5, Rupal Parekh reports. The
exclusive service is offered through Tracfone Wireless, a subsidiary of America Movil.
Walmart currently offers two choices: a $30 plan that provides 1,000 minutes, 1,000 texts, 30
megabytes of data and unlimited 411 for 30 days; the second option, for $45, provides unlimited talk, text and data for 30 days.
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