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ESPN has just launched ESPNNewYork.com, a Web challenger to the city's sports pages. And today it ran an ad on the back page of the New York Post, where the tabloid leads into its sports coverage.
Either the Post isn't afraid of the competition -- ESPN has become such a sports media behemoth, it's the Yankees of that world -- or needed the ad money.
Media companies often turn down ad
requests from would-be opposition.
