In support of the NBA playoffs, which tip off on April 17, the NBA will launch seven postseason promotions to drive TV viewership and digital consumption. Two new campaigns: "Amazing is ..." and
"Pobre Garganta (There Goes Your Voice)" are under the Where Amazing Happens and éne•bé•a brand communication platforms, respectively. The push will feature executions for television, radio,
print, digital, and in-arena. NBA Digital will feature extensive pre- and post-game coverage on NBA TV and unique user-generated content on NBA.com. The "Amazing is..." campaign builds on the 2009-10
NBA regular season "Words" activation.
--Karl Greenberg
