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Report: Android Ad Impressions Up Sharply

Android ad impressions increased by 72% from February to March, according to mobile ad network Millennial Media. Millennial, which claims that its mobile ad network reaches 83% of 72 million mobile Web users nationwide, reports that Android's OS was in the top three in the ranking of smartphone impressions in March. Android OS impressions share in the U.S. increased 3% in March alone, to bring the Google-developed mobile platform to a total of 6% of U.S. smartphone impressions for the month.

Mobile connected devices like the iPad and Sony PSP displayed more than 20% of the ad networks' total ad impressions in March. With regard to device, the majority of ad impressions took place on smart phones -- 45% -- with feature phones seeing 34% of ad impressions, and connected devices a la iPad, seeing 21% of impressions.

"Unsurprisingly, Apple's OS remains the leading OS on Millennial's network with 70 percent share of Smartphone impressions," the trade notes.

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