MediaPost's Search Insider Summit closed Saturday with a look at how Ball State University students might re-engineer Google if given the opportunity. Jen Milks and Michelle Prieb, project managers at
Ball State University, shared the findings. I'll share them with you this week. The basics include turning search into a personal assistant, recommendations, and personalization. It also means
tweaking the query page. They want a relationship with the search engine by combining social and search.
