• by David Goetzl  @dgoetzl, April 19, 2010

At the MediaPost Email Insider Summit, Dan Lewis, senior product manager at Microsoft’s Hotmail, is offering a preview of research the company has done on consumer email behavior.

Some findings:

-90% of all email is “legitimate spam� -the average person has about 3 inboxes, gets about 200 emails a week – and deletes 30% of those -they say they want to read about 60% -85% of people check their inbox more than once a day

The reasons why people use email -- related to commercial email:

1) for online shopping 2) receiving billing statements from utility companies and banks, etc.