At the Insider Summit, Carlo Catajan, product manager at Yahoo, said the company is looking at ways to make emails more "dynamic." For example, if a person wants to rate a movie watched last night on
Netflix, he or she can do so within messages and without leaving the Yahoo Mail ecosystem.
Gmail has run Netflix tests to propel more functionality in an inbox, and Yahoo is looking at similar
options.
"We're looking into innovating the email message itself," Catajan said, referring to more options than reading and sending.
Catajan said the initiatives are likely to come in
partnership with senders Yahoo has relationships with and can trust.