Amber-Marie Jacquez, a marketing communications manager at CareCredit, just unleashed a seemingly new marketing acronym: WIIFM (What’s In It For Me?).
Email readers care
first and last what the message can do for them. They ask WIIFM? And that's something email marketers need to keep in mind.
“If they don’t feel
it’s relevant, it’s done,� she said at MediaPost’s Email Insider Summit. “They’re not
going to read my email.�
CareCredit is a health care financing business that’s part of GE Money.