AMC will not use the return of “Mad Men� this summer as a lead-in to help launch new series “Rubicon.� Don
Draper’s next moves on “Men� will debut July 25 and run Sundays at 10 p.m.
“Rubicon,� which
focuses on a government analyst uncovering a conspiracy, will premiere Aug. 1 and run in the 9 p.m. pre-"Men" hour – rather than the other way around.
“Mad
Men� is entering its fourth season -- and AMC apparently didn't want to risk moving the hit from its established 10 p.m.