The Internet of things has been discussed among the technology community for more than 10 years.
IPv6, is the next generation of the Internet Protocol version designated
as the successor to IPv4.
Given the quantity of device that identify themselves on the Internet, I had an opportunity to speak with Scott Brinker, president and chief technology officer at
ion interactive, about IPv6 and how the Internet of things will tie back into personalization of devices and marketing and advertising campaigns. Brinker points to Blippy, the social network that ties purchases to your credit card service, and transmits purchase information to your social stream. He uses the company as a example of
the amount of devices that need unique IP addresses to feed into streams. Technologies like this could influence more people to have devices that feed into social streams
One of the reasons
for the move from IPv4 to IPv6 is the concern that the Internet would run out of unique IP addresses as more devices connect. He says marketing and advertisers are one layer removed from this concept,
that it will get solved below what advertisers will have to worry about, but would love to hear your thoughts at sullivan@mediapost.com or comments on this blog.