78 Cents For An Email Address

Pontiflex, an agency that helps marketers generate email lists to use as sales leads, said the average cost for an email address it generates is 78 cents. Marketers pay it per lead generated.

Pontiflex uses “cost-per-lead (CPL)� online ads to prompt people to sign up to receive brand communications, and advertisers then send an email looking to build a relationship.

Pontiflex also said the average cost for an address or lead it generates for what it terms “premium fields� is $2.46. Those leads are considered more valuable because they can include a person’s telephone number, Twitter handle or geo-targeted information.

Its cost figures cover the January-March period.

Next story loading loading..

Discover Our Publications