Pontiflex uses “cost-per-lead (CPL)� online ads to prompt people to sign up to receive brand communications, and advertisers then send an email looking to build a relationship.
Pontiflex also said the average cost for an address or lead it generates for what it terms “premium fields� is $2.46. Those leads are considered more valuable because they can include a person’s telephone number, Twitter handle or geo-targeted information.
Its cost figures cover the January-March period.