• by Joe Mandese  @mp_joemandese, April 22, 2010

San Francisco-based media shop Mediasmith has named of John Cate executive vice president-general manager. Cate who joins Mediasmith’s executive committee, joins from executive president-general manager at Aegis Group’s Carat unit.

Mediasmith Founder-CEO David Smith said the addition of Cate, “Effectively opens up a new era for Mediasmith, and he alluded to “many exciting announcements� in the next several months.