Havas Media North America, the parent of MPG and Havas Digital, has established an in-house unit to handle “corporate trading� and barter media deals. The news follows WPP’s announcement last week of the launch of GroupM’s new “The Midas Exchange,� and increasing demand from clients who need to liquidate surplus inventories that can be converted into media.
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Havas said the new, unnamed unit was established due to client demand, and will be headed by Mike O’Hara, a barter media veteran who joins as managing director-corporate trading, Havas Media.
O’Hara had been senior vice president-sales manager at Omnicom’s ICON International, and executive vice president-sales at Argent Trading.