• by Joe Mandese  @mp_joemandese, April 27, 2010

That’s how Discovery Networks ad chief Joe Abruzzese described last year’s upfront advertising marketplace, and he meant it in all the technical senses of the term.

As for this year, Abruzzese thinks it’s going to suck a lot less. At least that’s what he told attendees during the opening panel at MEDIA magazine’s Outfront 2010 conference. Specifically, Abruzzese thinks it’s going to be up “double digits.”