After returning from a business trip to Australia, Marty Weintraub provides a breakout of basic demographics and fun paid search samples from categories, brands, places of employments and other
segments from Australian and New Zealand markets to demonstrate the value of marketing on Facebook. He took the initiative after being approached by a number of "zealous attendees (prior to my
Facebook PPC presentation)" who mentioned they didn't think enough Australian or New Zealand citizens participate on Facebook to make marketing on the site worthwhile.
Read the whole story at aimClear Blog »