• by Wayne Friedman , April 27, 2010

“Probably no need to see 'The View' in 3D,� says Bryan Burns, vp of strategic business planning and development for ESPN, during a panel session at the MediaPost Outfront event. Burns says you can also throw out local TV newscasts. “You probably don't need to see your local anchors in 3D.�

ESPN's first in-house produced 3D event for its new 3D channel will be its “Home Run Derby� contest around All-Star weekend in July. What about 3D ads in that show? Burns: “Not Sure.�