Coremetrics Releases Analytics 2010
- by Laurie Sullivan @lauriesullivan, April 28, 2010
Companies will begin moving to the completely redesigned user interface in June. The backend, redesigned last year, supports reports and metrics, real-time data, collaboration and mobile access.
The dashboards with real-time performance metrics offer automated insights and recommended actions through visualization tools that highlight conversion trends, and performance hot spots.
The platform, now rebuilt on Adobe Flex, and middleware from Astera Data, will allow companies to access storage at a faster rate, and better support contextual navigation. It also now offers intuitive heat maps with standard deviation scale, and advanced distributed architecture to effectively handle both small and large data loads.
Coremetrics recently released an iPhone app, with an iPad application to follow next month. John Squire, chief strategy officer at Coremetrics, says Coremetrics Analytics 2010 customers will have an option to measure and analyze the use of applications run on Apple's mobile devices.
Aside from Apple's devices, marketers have an option to see reporting on BlackBerry, Android and other mobile handsets. There's a benchmark tool for mobile and gaming. Reporting options provide information on sales from mobile devices, and major gaming platforms, such as the Nintendo WII, Sony PlayStation, and Xbox 360. More than 500 U.S. retailers will contribute information about sales from mobile and gaming devices to Benchmark.
Squire called these features "a leap in usability" for clients that use Coremetrics Analytics 2010 because it lets people move between reports more easily. The platform enables marketers to share information to drive decisions across all marketing functions. The application includes trend annotations, intuitive comment trails and "sticky notes" so that marketers can highlight and share key insights with colleagues.
