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AdWords: Turning Fables Into ROI

  • Ask Howie, Wednesday, April 28, 2010 3:24 PM
Howie Jacobson provides us with an AdWords Fable to determine how to test the message in your AdWords campaigns to reap the highest return on investment. He provides steps to test the campaign. For example, he explains that when testing a campaign begin by asking yourself "who" -- who will search for the keywords? Who are your ideal customers?

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