• paidContent, Wednesday, April 28, 2010 1:59 PM

IAC's Match.com is demanding that newer rival PlentyOfFish -- which is now the top dating site globally -- stop making "a very long list of claims" about its service, paidContent reports. Among other contentions, PlentyOfFish is telling the world that: "20,000 people sign up per day; Our members will go on over 18 million dates with other users this year; If you come from a midsized city, there is a good chance there are at least 3,000 people online right now in your city."

In response, Match.com General Counsel Marshall Dye wrote in a letter to PlentyOfFish founder Markus Frind: "Based on my knowledge of the industry, these claims cannot be supported and are misleading and/or false." In a blog post, Frind said he will not focus on "threats from match.com" -- but not before challenging some claims made by his rival. Also of note, paidContent suggests that the back-and-forth could be the result of Match's attempts to take PlentyOfFish into its fold.

Read the whole story at paidContent »