Diageo's Captain Morgan brand has launched a television and digital campaign for its new Lime Bite variety, which was introduced in December. All three, 15-second TV spots, from Grey New York, fall
under the "Delicious Pours" theme and will air in "heavy rotation" during sports programming on ESPN, TBS and TNT, according to Diageo. Lime Bite, a spiced lime-flavored rum, will also have a digital
presence on Yahoo Sports as a sponsor of its NBA playoffs programming.
--Karlene Lukovitz
