Blake Eskin, The New Yorker's first (and present) Web editor, says Internet trends haven't affected the magazine one bit ... oh, expect for that "Critterati" contest, which encouraged readers to
dress up their pets as their favorite literary character. "We're aware that people like looking at pictures of dogs and cats on the Internet," Eskin says in a Q&A with Sparksheet -- a "custom content"
blog run by WPP.
Still, Eskin admits, "If we threw all our energies into this stuff we obviously couldn't support the kind of journalism we do ... You can't send someone to Rwanda for a
month on the kind of revenue earned from pictures of cats!" (No?) Adds Eskin: "Fundamentally, The New Yorker is something you want to sit with and not be distracted by ... I don't mean this in a
spiritual way, but it's a meditative experience ... The Web is fundamentally a distracted experience."
Read the whole story at Spaksheet »