Google added a Target CPA bidding option in AdWords to accommodate marketers who think in terms of "a target" or "average CPA" when it comes to managing online advertising. With Target CPA Bidding,
marketers can set a bid that reflects the average amount they would like to pay for a conversion, rather than the maximum they're willing to pay. Emily Williams explains where to find the option and
how to use it.
Read the whole story at Google AdWords »
