• by Joe Mandese  @mp_joemandese, May 5, 2010

GroupM backed addressable TV developer Invidi Technologies Corporation says it just secured over $23 million in a financing led by Google, with GroupM (a unit of holding company WPP), Motorola Ventures, and leading venture capital firms Menlo Ventures, InterWest, and EnerTech as participants.

Google leads the round, which includes a second investment made by GroupM, the world’s largest media investment company, and Motorola, a leading set top box manufacturer. Other participants include repeat investors from INVIDI’s prior rounds of financing: Menlo Ventures, InterWest Partners, EnerTech Capital, Westbury Equity Partners,BDC Capital, and others.

As part of Google’s commitment to this new relationship, Shishir Mehrotra, Director of Product Management for Google TV Ads and YouTube Ads, has joined INVIDI’s board of directors. In addition to its investment in INVIDI, the two companies have agreed to work together on projects of mutual interest that will bring value to INVIDI’s customers.