• by Masha Geller , August 27, 2001

I'm taking a break this week, much like a large percentage of the ad industry (and I have the autoresponders to prove that), so I thought it would be fun to reprint some of the lighter, sillier Minutes from the past to celebrate the end of the summer and take a break from serious issues. Next week, we'll get back to the business at hand. Until then, here's something from the past:

April. 19, 2000

I just couldn't resist! Even though brand management is not the focus of MediaPost, this following study takes the cake as the most ridiculous item I came across today.

A recent survey by iSwag.com, a B2B site for corporate brand professionals, found that 37% of people who have a coffee mug with their company logo on it have been promoted within the last 6 months, compared to just 8% of those people who did not have a coffee mug with their company logo on it.

Wait, there's more! Apparently, people who wear T-shirts with Adidas logos were three times more likely to exercise regularly than those people who wear NIKE T-shirts with logos.

The survey also found (ready for this?) that people who wore apparel with a NIKE logo said they had sex more often than any other "logo-wearing group."

And, 16% of people who wear a shirt with an LA Lakers logo on it admitted to having some form of plastic surgery.

For more "survey results" check out http://www.iSwag.com.

Yes, branded merchandise is a $75 billion dollar industry, and this is how that money is being spent!