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CBS Going All The Way With IPad

By the start of the fall season, CBS plans to make its full slate of Web video -- i.e., everything you find on CBS.com -- available to iPad users. So says Anthony Soohoo, SVP and general manager of CBS Interactive, according to NewTeeVee. The move represents an about-face for CBS, according to the blog.

"Unlike ABC, which built an iPad app to deliver its full-length episodes and promotional clips on the device, CBS decided to focus on delivering video through its website, CBS.com," it writes. Since the iPad doesn't support Adobe's Flash media play, CBS has created a dedicated a video site for the iPad through HTML5 instead. Soohoo, for his part, admits that HTML5 has some catching up to do to Flash, but he's confident that it eventually will. For now, Soohoo said he expects CBS to deploy ever more iPad-friendly video, until it rivals what's available on consumers' PCs.

Read the whole story at NewTeeVee »

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