"Don't believe if you build a branded app people are going to give a crap," Sloan Broderick, Managing Partner, Managing Director at MediaCom Interaction, told the audience, sounding a bracing note on
the media buyer panel this afternoon. He was picking up on a point made by Rachel Pasqua, director, Mobile Strategy at iCrossing, that marketers can't just throw things against the wall to see if they
stick in mobile the way they might on the desktop Web because its a more fragmented, highly targeted medium. "You can get in front of a much smaller audience but get a much higher impact," she said.
But too many campaigns still lead users to a desktop experience instead of a mobile-optimized landing page. So start mobilizing those landing pages!
