• by Joe Mandese  @mp_joemandese, May 12, 2010

That's the surprising evolution of the smart phone user, according to Chad Stoller, EVP Digital Strategy at BBDO. Speaking on the Buyers' Roundtable panel at OMMA Mobile, Stoller said the ubiquity and ease of smart phone access is breeding new casual browsing habits among consumers that could well challenge the conventional notion of TV's couch potatoes.

Stoller said smart phone users are starting to use their phones to browse while sitting on their couches watching TV.

More people are leisurely consuming mobile data," he said, asking attendees if they happen to know how much mobile data people are consuming via various mobile devices.

To chart the progression, Stoller noted that the average Blackberry user consume 25 megabytes of mobile data per month. The average iPhone user, he said, consumes 250 megabytes of mobile data a month.

Okay, so they're not exactly couch potatoes. How about couch apples?  Does that sound more appropriate?