Commentary

Great, But Depressing Start To Digital OOH Forum

by Joe Mandese , May 13, 2010

Yep, PQ Media chief and Digital OOH Forum opener Patrick Quinn got things off on a depressing note, citing, well, the Great Depression. Which of course, wasn’t so great. And neither was 2009 for the advertising industry. It was the first year since the Great Depression that the ad industry saw two consecutive years of declines.

The good news for digital out-of-home media, is that it actually managed to grow, albeit at a tiny 0.7% rate of growth. Still, that was pretty good, compared to PQ’s estimate for a 14% decrease in overall ad spending last year.

1 comment about "Great, But Depressing Start To Digital OOH Forum".

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Ed Personius from Looknglas Window Video Systems, May 14, 2010 at 12:34 p.m.
Advertising industry down is the evidence of the industry being in transition, and not quite having figured out what will work in the future. I would hate to be a traditional Ad agency right now.
The media waters are cluttered and muddied.
Looknglas offers superior Digital Signage solutions as projected Digital Window Video Systems like the Digital Mannequin:
http://www.youtube.com/watch?v=0Wgof0gEknI
DOOH hopes to become a major player and media channel, and with our variety of displays, we offer advantages, but we are just part of a confusing mix to the agencies. We have to do a better job of pushing our strengths.
The opportunity is enormous for DOOH to assert it's superior qualities. A larger piece of the Advertising industry pie is at stake.
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