Something For Nothing

by John Capone , May 13, 2010

Earned media is hugely unpredictable. But it's become an increasingly large part of the media mix.

Usually it's, 'I put this in and get and get this out,'" James Davies, Chief Strategy Officer, Posterscope USA pointed out during the strategic planning panel. "There's a huge opportunity for digital out of home in this context."

He sees instances where people might be prompted by signs to take actions on their mobile devices, spreading a paid message into earned realms, such as a Facebook wallpost or the like.

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