Commentary

TAB lauds OVAB metric

Joe Philport of the Traffic Audit Bureau -- in the audience at the Digital Out-of-home Forum -- just said he thinks the OVAB metric is "outstanding." Awww! Industry love-fest. Philport is hopeful that the similarity and overlap between the TAB and OVAB metrics will make media planning a breeze... once people in the industry get a handle on how to use the numbers, which he believes will take about a year.
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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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