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Slightly scary: a whole roomful of media execs shouting "GRAB!" into their phones as part of a public, digital out-of-home game staged by Megaphone at the DOOH forum. Even scarier: the clip they
played of a theater full of 5-year-olds playing the game, unencumbered by the self-conscious reserve of adults. Whoa nelly. But if you want engagement... there it is.
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About the Author
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
