How Boucher Bill Could Affect Digital Out Of Home Industry

Rep. Rick Boucher's draft of privacy legislation might have been aimed at Web companies but could also have a significant impact on other types of ad companies, including those involved in digital out of home media. So said Harley Geiger, counsel at the Center for Democracy & Technology, this afternoon.

Among other provisions, the Boucher bill would require that companies who collect and store "unique biometric data" notify consumers in advance. Geiger says that this clause, if enacted, could pose some realistic problems for companies who amass photos of consumers. How, Geiger asks, would anyone deliver a detailed privacy notice before taking someone's photo?

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