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Global Ad Industry Eyes Mobile

Reuters, Sunday, May 16, 2010 11:17 PM

"I think mobile is a fantastic opportunity," Nikesh Arora, Google president of slobal sales, said at theInternational Advertising Association conference. "The advent of the iPhone, the Android devices and the Blackberry have finally given people reason in the Western world (to) start using the mobile data. And as you see that go up, you begin to see the relevance of advertising in those applications."

Data is seen as the main driver of mobile companies' future revenue streams as new-generation technologies allow the transfer of large amounts of information at a high speed. Top global advertising and marketing chiefs are considering growth strategies for the $450 billion industry. The number of Internet users is expected to rise to 5 billion worldwide over the next 10 years from about 1.8 billion now, Arora said.

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ad buys, mobile

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