Google unveiled Google TV at the Google I/O conference on Thursday in hopes of capturing some of the $70 billion dollars ad spend in the U.S. annually. The open platform will run on the Android 2.1
with an update soon to 2.2 announced today.
The platform also moves the experience on the Web to the
television set. Features will include a search box and the ability to personalize content. The demo operated by a wireless computer keyboard takes the user across the TV and Web.
Partners
include Sony (line of TVs), Logitech (companion box), Intel (Atom processor). Product will become available in the Fall 2010. Google said it also partnered with Dish Networks.