• by May 27, 2010

Percentage of Harley Davidson owners more likely than the average American adult to:

1 Listen to classic rock radio +156 %

2 Own a full size pick-up truck +153 %

3 Be a union member +119 %

4 Own a rifle +102 %

5 Own bowling balls +100 %

6 Attend NASCAR auto racing + 95 %

7 Own a hot tub/whirlpool spa + 94 %

8 Contribute $100+ to charitable organizations + 87 %

9 Own U.S. savings bonds + 75 %

10 Agree that much of advertising is way too annoying + 21 %

Source: GfK MRI Survey of the American Consumer, Fall 2009