• by Gavin O'Malley  @mp_gavin, May 24, 2010

Lead-generation company Clash-Media on Monday announced the acquisition of 'ad-matching' technology provider Trigga. Financial terms of the deal were not disclosed.

Per the deal, Clash-Media founder and CEO Simon Wajcenberg is actually leaving the company, and is being replaced by Trigga founder and CEO Ed Bussey. Wajcenberg is "moving on to other business development opportunities," according to the company.

Bussey, for his part, described the combined companies as a "super lead-generation platform."

"Trigga will enable Clash-Media's advertisers to source more highly qualified consumer leads, across more territories and a significantly wider range of product and service categories," Bussey said. "It will also help publishers generate additional revenue by automatically positioning lead-gen adverts contextually alongside their news and lifestyle content."

Based in New York, Clash-Media launched in 2006 and presently delivers millions of fully opted-in sales leads globally every month -- complete with detailed profiles on their interests -- to clients, including the U.S. Military, Whiskas, Toyota, Cheapflights and AXA.

Through a network of mostly educational and higher-learning-related Web properties, Clash-Media reaches millions of mostly 18- to-35-year- old consumers.

Trigga's proprietary 'ad-matching' technology is designed to give advertisers qualified and opted-in leads among consumers who have a current and immediate interest in their goods or services.

Bussey founded Trigga in 2009. Prior to that, he was chief operating officer of ZYB, a Denmark-based mobile social networking startup, which was acquired byVodafone in 2008.

Before ZYB, Bussey was a marketing director at clothing retailer FigLeaves.com, which he helped introduce to the U.S. market in 2004.