The Vlasic stork must have been on a pickles-only diet, because he is considerably slimmer in a new campaign from the company.
Mountain Lakes, N.J.-based Pinnacle Foods Group, which owns the
Vlasic brand, says the multi-million dollar campaign is "by far the biggest yet, with a 20% spending increase up from the last campaign."
The campaign, which introduces a new tagline, "Taste
what a Vlasic can do, " includes TV, print and various digital components including a microsite, pre-roll advertising, web banner ads and social media.
The new stork was created by AOR
Merkley + Partners with animation company, Passion Pictures. He will "now live in the environment around him, interacting with people in a more relative way and carrying a slightly younger attitude,"
according to the company. "While his look has been updated, the Stork's trademark Groucho Marx personality for which he is recognized is still very apparent."