company says the launch is one of the biggest for the product in a decade. TV ads staring the Orange M&M "spokescandy" debut June 14; print will include general interest and
In the ads, the Orange M&M becomes "extremely anxious and neurotic" when he discovers the pretzel within, says Mars spokesperson Ryan
Bowling. "It's really funny."
Meanwhile, John Reynolds reports in BrandRepublic that Mars and the Football Association are considering legal action against Nestlé, which they believe has breached sponsorship rules in a World Cup ad for its Kit Kat brand.