• Blogstorm, Wednesday, June 2, 2010 2:47 PM

Patrick Altoft analyzes data to determine what percentage of traffic the top spot in organic search rankings gets versus the second, third and others. He got help understanding the position and percentage from click data in Google Webmaster Tools and a new study from the Chitika ad network.

Altoft explains he set out to determine the percentages because ever since the AOL data leak in 2006, people have quoted the same numbers. It was time to take another look at the share rankings get.

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