The United States Patent and Trademark Office has issued a patent to TRA Analytics covering the technology and processes TRA uses to provide single-source audience data to TV networks,
agencies, and advertisers. U.S. Patent No. 7,729,940 (the "940 patent"), entitled, "Analyzing Return on Investment of Advertising Campaigns by Matching Multiple Data Sources" also
covers TRA's solutions for integrating other types of media and purchase data as well as TRA's report metrics, Application Programming Interfaces (APIs), multivariate analytics,
algorithms and privacy solution.