Optimedia US has been named media agency of record for Boiron, a leader in homeopathy, known for its flu medicine, Oscillococcinum, and Arnicare line of pain relievers. The assignment was awarded
following a review and is effective immediately. Optimedia US will handle general market strategic planning and buying for all of Boiron's products in the U.S. through traditional channels, in
addition to digital display and search. Media services were previously handled by Tierney.