Microsoft and Razorfish/Universal McCann took top honors for the Bing VCS campaign at the third annual Vibrant Awards held at the Top of the Rock in Manhattan Thursday night.
IBM and Ogilvy
Worldwide NY took the Silver Award for the U.S. Open Sponsorship Program campaign. Unilever and Mindshare took the Bronze Award for the Real Food Project campaign. Best Use of Technology Award went to
Toyota and Saatchi + Saatchi L.A. for Recall. And Industry Choice Award went to Best Buy and Razorfish Seattle.
Each entry was evaluated by a panel of experts and members of the advertising
industry. Winners were selected based on creativity of the campaign concept and the ability to align with words within Web content; how well in-text advertising contributed to the online campaign
overall; and whether in-text advertising effectively communicated the brand message.