• by Masha Geller , September 20, 2001

As if the online advertising industry wasn't enough of an alphabet soup, here's one more acronym for you to remember (or quickly forget): "CAPP"

Global Network Inc., an application service provider currently servicing national newspaper advertisers online, today announced the introduction of CAPP (Client Alternative Pricing Plan) - a program that gives national newspaper advertisers the choice of buying online ad media based upon CPM, click throughs, lead generation rates, or actual sales conversion.

According to the announcement, the solution is designed to address the challenges that have existed in online advertising for major national advertisers and publishers alike.

"This plan was designed to meet the needs of interactive advertisers and allows them the option to pay by flat rate, click through, leads, or actual sales. Advertisers on the Internet are demanding the ability to choose the plan that suits their objective best," said James Mason, President and CEO of Global Network. "Advertisers that want to brand their name may choose a flat rate, while those who want to get leads or actual orders may pay a premium for conversion."

The company said announced that five major advertisers have signed on to use the GNI System for placing online ads, and four other potential clients are considering the service.

Global Network sells this CAPP program through its sales partner, Newspaper National Network (NNN), an reputable organization that sells $200 million per year in advertising through 1,500 newspapers. The company is also in talks with other print ad organizations and plans to sell the CAPP program through those as well, so get ready to be pitched.