In the increasingly dominant mobile sphere, apps are taking the place of search, suggests
Search Engine Land's Greg
Sterling. He's in good company; Apple's Steve Jobs seems to feel the same way. "This is an entirely new thing -- [consumers] aren't using search, they're using apps like Yelp," Jobs said during an
interview at the recent D8 conference.
On average -- according to data just released by Yelp -- 27% of all Yelp searches come from its iPhone App. "That number dips during the week when
Yelp.com traffic surges," according to Yelp. "Then on the weekend, it moves up again as people pull out their Yelp mobile apps when they're on the go." Still, "Not all mobile apps, of course, can be
used as substitutes for search engines or have search functionality," Sterling notes. "But there are quite a few of them that are used in the same way one might use now Google on the PC to navigate to
content or otherwise obtain information ... And of course both Google and Bing offer iPhone apps that are explicitly search engines."
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