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Does Google's "Bing Background" Spell Defeat?

  • ZDNet, Thursday, June 10, 2010 1:47 PM
Moving farther away from its bare beginnings, Google just added a background image to its homepage, which is, for lack of a better description, Bing-like. Rather than chuckle at the likeness, however, a very serious ZDNet asks: "Will Bing-envy be the death of Google?"

"To many people, Google is the white page with the funny logo," it writes. "If Google now looks more like Bing, will users cease to differentiate the two as clearly?" Another issue, at least according to ZDNet, is that the "butt-ugly" background image will slow down load times. "Google has repeatedly said that one of its key strategic advantages has been its lightning-fast page loads ... These images remove that advantage." Hyperbole, you say? Perhaps, but brand image is obviously critical to any company's success, and any leverage that Google gives up, Bing will no doubt use to its strategic advantage.

Read the whole story at ZDNet »

1 comment about "Does Google's "Bing Background" Spell Defeat? ".
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  1. Chris Nielsen from Domain Incubation, June 10, 2010 at 5:24 p.m.

    Wow, I saw that background at Google and then thought I would change it. I discovered I had to log into my account to do that. Why bother? Maybe it's a clever idea to get more people to create accounts...???

    I didn't make the Bing connection until I read this article. Then it made me realize what a bonehead idea it was. Well, I think that because as an Internet consultant I am not a normal user and I don't need wallpapers and background images to get my daily work done or enjoy the computer that I spend 10-12 hours a day working at.

    Over the past couple of years I have come to the conclusion that Google has reached that stage in it's growth where decline is starting to show.

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