Time Spent Watching TV Still Increasing, New Nielsen '3-Screen' Report Finds

The amount of time spent watching television is still increasing: viewers watched two more hours of TV per month in Q1 2010 than in Q1 2009, according to the latest release of Nielsen's Three Screen Report: http://blog.nielsen.com/nielsenwire/online_mobile/what-consumers-watch-nielsens-q1-2010-three-screen-report/

Other findings:

  • Average time spent simultaneously using TV and Internet in the home grew 9.8%, to 3 hours and 41 minutes per month
  • The number of people who are timeshifting has grown 18% since last year to 94 million, with the average user now timeshifting 9 hours and 36 minutes per month
  • The mobile video audience grew 51.2% year-over-year, surpassing 20 million users for the first time
  • 52.7% of US homes now have HDTVs and receive HDTV signals

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